About

Dr. Jessica Zirkel-Rubin is an award-winning, UX-certified visual designer with 20+ years of experience creating print and digital media.

Founder – JZRDesign 
provides graphic design, website design, and creative services for small businesses, building brands from ideation to implementation

Design Director – New Frontier Marketing Associates
created digital and print marketing materials, including websites, logos, and collateral, for corporate and non-profit clients

Manager of Web/Multimedia Development – The Newark Museum
webmaster for museum; designed promotional and educational digital media

Senior Research Manager – MaMaMedia Inc.
supervised and conducted usability and marketing research for pioneering children’s website and magazine

Instructor – Teachers College, Columbia University
taught graduate-level course in advanced website programming

EdD, Instructional Media and Technology – Teachers College Columbia University
instructional technologies for museum education, constructionism/learning by design, and media literacy

MS, Educational Technology – Lehigh University

BA, American Civilization – University of Pennsylvania

Additional coursework in graphic design and fine arts from The Cooper Union, The School of Visual Arts, University of the Arts (Philadelphia) and Visual Arts Center of New Jersey

Line art of a white circular seal that says NN/g. Red ribbon draped midway across the circle says UX certified.Nielsen Norman Group – UX Certification, Interaction Design Specialty (2020)

  • Adobe Creative Suite, especially Illustrator, Photoshop, and InDesign
  • WordPress (including HTML and CSS) and Elementor Pro
  • Drupal
  • Figma
  • MailChimp

Hermes Creative Awards: Gold Award for Logo Design (Network of Jewish Human Service Agencies logo)

NJ Ad Club Award of Excellence for Digital Media: Not for Profit/Pro Bono Work

NJ Ad Club Award of Excellence for Logo, Consumer

Elihu Rose Fellowship (WNET/Thirteen)

National Endowment for the Humanities Summer Fellowship

AIGA

National Council of Jewish Women

Bell, B. L., & Zirkel-Rubin, J. (2001). Goal directed inquiry via exhibit design: Engaging with history through the lens of baseball. Journal of Interactive Learning Research, 12(1), 3-39.

Zirkel, J., & Bell, B. (1998, December). The Abner project: Goal-directed inquiry in a simulated environment. Poster session presented at the International Conference of the Learning Sciences, Atlanta, Georgia.

Zirkel, J. (1998). Growing trends in technology training for preservice and inservice teachers. Social Science Record, 35(1), 37-43.

Zirkel, J. (1997, August). Virtual museum experiences in the classroom. Paper presented at the Museum of the City of New York’s annual summer institute for educators, New York, NY.

Bell, B., & Zirkel, J. (1997). Authoring Virtual Gallery environments via task-specific tools. American Association for Artificial Intelligence Fall Symposium: Intelligent Tutoring System Authoring Tools (pp. 9-17). Menlo Park, CA: AAAI Press.

Zirkel, J., & Zirkel, P. (1997). Technological alternatives to actual dissection in anatomy instruction: A review of the research. Educational Technology, 37(6), 52-56.