In celebration of its 10-year anniversary, The Fringe Salon embarked on an interior design and branding makeover. Embracing the salon’s “punk lite” culture and diverse clientele, we sought to update the logo without losing its edgy essence. We swapped the somewhat feminine cherry blossom dotting the i for a more universal star, retaining the original, custom calligraphic typeface. We ditched the drop shadow to keep the lettering sharp, and updated the muted, dusty blue and brick red of the past with a richer navy and brighter orange, for greater contrast and pop.
With a few seemingly simple changes, the Fringe Salon logo has become more rock-n-roll — bolder, more inclusive, and flexible for a variety of applications. For example, we recently leveraged the sometimes-naughty association of the star symbol in the salon’s roller derby sponsorship banner:
The new logo also looks great in a single-color application, for instance, rendered in metal.