Back in 2013, when New Frontier was a fledgling marketing agency, I designed a business card incorporating the then-cutting-edge QR code. When the code is scanned with a smartphone, a matching digital contact card magically appears, ready to store in the phone’s address book. Cool and convenient! This card also features the employee’s name, title, and contact info fully-justified in varying font weights and grey tones, which involves extra kerning (letter-spacing) energy, but seems worth it. The full justification echoes the agency’s service listing on the flipside of the card. This listing eventually become a key component of New Frontier’s branding, appearing on its signage and in future ad campaigns. Both the agency and the card prove that some of the best ideas start small.