A New Logo for a Reimagined Salon

Top line of logo says the fringe, in medium blue. Underlined with two stripes - top stripe is coral and lower stripe is the same medium blue. This stripe seems to twist from horizontal to vertical, creating the two Ls in the word collaborative. Collaborative letters alternate in lavender, pink, yellow, coral, and medium blue.

A new logo honors a hair salon’s legacy while communicating the shared values and optimistic energy of the new organization.

Website Banner Ads

Three ads, aligned in one column. Each ad is a horizontal rectangle that says Fringe Workshops on left, then copy about the workshop, and then an image for each.

a suite of web banner ads to promote a hair salon’s monthly beauty workshops on a popular local community news website

Salon Identity Suite

Fringe Salon Identity Suite | Clockwise from top left, an appointment card, front and back, with brick textured background and white lettering, a tall and narrow salon services menu that is navy blue with wood texture accents and a model photo, a gift card and enclosure (gift card is navy blue with white and orange logo, enclosure has brick texture on outside and rusted metal texture on inside), and a mini business card front and back (wood texture on front, navy blue with wood accent on reverse)

business cards, appointment cards, service menus, and gift cards that echo Fringe hair salon’s edgy-but-friendly aesthetic

Salon Logo Makeover

Fringe Salon Logo, before and after | Top image shows updated logo, with navy blue letters and i dotted with yellow-orange star. Bottom of image shows original logo, in colonial blue with black dropshadow and orange-red flower dotting the i.

an updated hair salon logo that embraces its culture and diverse clientele without losing its original essence