About

Photo of a woman sitting on a blue sofa, typing on a laptop.
JZRDesigns: original logos • branding/identity materials • website interfaces • social media assets • still & animated digital ads • print ads • pop-up store/trade show displays • product labels & packaging • press kits • party & promotional swag • other ideas? let’s talk!


ABOUT JESSICA

I am an award-winning graphic designer who blends out-of-the-box creativity with pixel-level precision to deliver on-time, impeccable work.

Until June 2019, I was the Design Director for New Frontier, where I created a wide variety of digital and print marketing materials for corporate and non-profit clients. (Some of that work is displayed on this site.) Previously, I was the Webmaster for The Newark Museum, and earlier, worked in marketing and usability research for pioneering children’s online media company, MaMaMedia.com.

I earned a doctorate in Instructional Media and Technology from Teachers College, Columbia University, where I focused on constructionist learning, usability research, and virtual museums. I also have a master’s degree in Educational Technology from Lehigh University (where I built my first Web site, almost 25 years ago), and a bachelor’s degree from the University of Pennsylvania. My graphic design and fine arts education includes classwork at The University of the Arts (Philadelphia), The School of Visual Arts (NYC), and The Visual Arts Center of New Jersey.

According to my two teenagers, I am probably the meanest mom in Short Hills, NJ.

TOOLS

Adobe Creative Suite, especially Illustrator, Photoshop, and InDesign

WordPress (including HTML)

MailChimp

Pencil, paper, marker, XActo, ModPodge, etc.

AWARDS

Hermes Creative Awards: Gold Award for Logo Design (Network of Jewish Human Service Agencies logo)

NJ Ad Club Award of Excellence for Digital Media: Not for Profit/Pro Bono Work

NJ Ad Club Award of Excellence for Logo, Consumer

Elihu Rose Fellowship (WNET/Thirteen)

National Endowment for the Humanities Summer Fellowship

MEMBER AIGA