About : JZRDesign
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A photo of Jessica Zirkel-Rubin, a smiling woman with medium blond straight hair and pale skin, seated in front of a fireplace with a laptop on her lap.


Hi! I’m Jessica Zirkel-Rubin, an award-winning, UX-certified visual designer with 20+ years of experience in print and digital media.

I’m here to promote your business, support your customers, and delight your clients with timely, impeccable, user-friendly designs, including:

original logos
custom WordPress websites
brand collateral
party/promotional swag
digital and print ads
social media assets
• pop-up store/trade show displays, product labels, press kits, and more (let’s talk!)


Until June 2019, I was the Design Director for New Frontier, where I created a wide variety of marketing materials for corporate and non-profit clients. Previously, I was the Webmaster for The Newark Museum, and earlier, worked in marketing/usability research for pioneering children’s online media company, MaMaMedia.com.

I earned a doctorate in Instructional Media and Technology from Teachers College, Columbia University, where I focused on constructionist learning, interface design, and virtual museums. While studying for an MS in Educational Technology from Lehigh University, I built my first website and fell in love with the medium. My undergraduate degree is from the University of Pennsylvania. My graphic design and fine arts education includes classwork at The University of the Arts (Philadelphia), The School of Visual Arts (NYC), and The Visual Arts Center of New Jersey. I am UX Certified, with a specialty in interface design, by the Nielsen Norman Group, a world leader in user experience research.


Hermes Creative Awards: Gold Award for Logo Design (Network of Jewish Human Service Agencies logo)

NJ Ad Club Award of Excellence for Digital Media: Not for Profit/Pro Bono Work

NJ Ad Club Award of Excellence for Logo, Consumer

Elihu Rose Fellowship (WNET/Thirteen)

National Endowment for the Humanities Summer Fellowship



National Council of Jewish Women


Adobe Creative Suite, especially Illustrator, Photoshop, and InDesign

WordPress (including HTML and CSS)



Line art of a white circular seal that says NN/g. Red ribbon draped midway across the circle says UX certified.
NN/g UX Certification, Interaction Design Specialty (2020)