Lara Allen-Brett Design is an interior design firm based in Short Hills, New Jersey. While creating a new website to showcase her firm’s expanded services, Lara requested that we update her logo as well. The resulting fresh and modern monogram echoes the clean lines of her interior design style. The black-and-white palette is bold but unobtrusive; it doesn’t steal focus when shown alongside photos of her work. That said, we also created a fuchsia and orange version (Lara’s favorite color combination) which is eye-catching and energetic. We varied the cases of the letters in the logotype, resulting in a quirky, friendly feeling perfect for letterhead or other standalone uses.
