Back in 2013, when New Frontier was a fledgling marketing agency, I designed a business card incorporating the then-cutting-edge QR code. When the code is scanned with a smartphone, a matching digital contact card magically appears, ready to store in the phone’s address book. This card also features the employee’s contact info fully-justified in varying font weights and grey tones, which involved extra kerning (letter-spacing) energy, but seems worth it. The full justification echoes the agency’s service listing on the flipside of the card. This listing eventually become a key component of New Frontier’s branding, appearing on its signage and in future ad campaigns. Both the agency and the card prove that some of the best ideas start small.
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