Founder – JZRDesign 
Provides graphic design, website design, and creative services, building brands from ideation to implementation. Specialized UX training ensures all materials are user-friendly and accessible.

Design Director – New Frontier Marketing Associates
Created digital and print marketing materials, including websites, logos, and collateral, for commercial and non-profit clients. Managed complex projects, collaborating with other designers, coders, vendors, and related professionals.

Manager of Web/Multimedia Development – The Newark Museum of Art
Responsible for the design and production of digital media for the Museum’s website and onsite kiosk.

Senior Research Manager – MaMaMedia Inc.
Supervised and conducted usability and marketing research for pioneering children’s website and magazine.

Instructor – Teachers College, Columbia University
Taught graduate-level course in advanced website programming.

EdD, Instructional Media and Technology – Teachers College Columbia University
Studied instructional technologies for museum education, constructionism/learning by design, and media literacy. Dissertation described the development of an educational software model that enabled users to create and share web-based museum exhibits.

MS, Educational Technology – Lehigh University
Focus on Instructional Design. Created my first website in 1994, using HTML 1.0, for a class assignment.

BA, American Civilization – University of Pennsylvania
Minor in History of Art

Additional coursework in graphic design and fine arts from The Cooper Union, The School of Visual Arts, University of the Arts (Philadelphia) and Visual Arts Center of New Jersey

Nielsen Norman Group – UX Certification, Interaction Design Specialty (2020)

• Adobe Creative Suite, especially Illustrator, Photoshop, and InDesign
• WordPress (including HTML and CSS) and Elementor Pro
• Drupal
• Jira
• Email design via MailChimp, iContact
• Microsoft 365 (including PowerPoint)
• Google Workspace

Hermes Creative Awards: Gold Award for Logo Design (Network of Jewish Human Service Agencies logo)

NJ Ad Club Award of Excellence for Digital Media: Not for Profit/Pro Bono Work

NJ Ad Club Award of Excellence for Logo, Consumer

Elihu Rose Fellowship (WNET/Thirteen)

National Endowment for the Humanities Summer Fellowship

National Council of Jewish Women

Planned Parenthood of Metropolitan New Jersey

Catchafire

Bell, B. L., & Zirkel-Rubin, J. (2001). Goal directed inquiry via exhibit design: Engaging with history through the lens of baseball. Journal of Interactive Learning Research, 12(1), 3-39.

Zirkel, J., & Bell, B. (1998, December). The Abner project: Goal-directed inquiry in a simulated environment. Poster session presented at the International Conference of the Learning Sciences, Atlanta, Georgia.

Zirkel, J. (1998). Growing trends in technology training for preservice and inservice teachers. Social Science Record, 35(1), 37-43.

Zirkel, J. (1997, August). Virtual museum experiences in the classroom. Paper presented at the Museum of the City of New York’s annual summer institute for educators, New York, NY.

Bell, B., & Zirkel, J. (1997). Authoring Virtual Gallery environments via task-specific tools. American Association for Artificial Intelligence Fall Symposium: Intelligent Tutoring System Authoring Tools (pp. 9-17). Menlo Park, CA: AAAI Press.

Zirkel, J., & Zirkel, P. (1997). Technological alternatives to actual dissection in anatomy instruction: A review of the research. Educational Technology, 37(6), 52-56.