The Milwaukee Financial Empowerment Center (FEC) is a program of the Riverworks Financial Clinic which aims to help Milwaukee’s low- to moderate-income residents achieve financial stability. The FEC provides free, one-on-one coaching to community members, helping to set and achieve financial goals. In order to promote the FEC’s services and invite community participation, we designed an eye-catching, clean, and clear outreach flyer.
The flyer, available in English and Spanish, will be handed out at community events. It features a QR code with context information, explaining why to scan it. The FEC’s services and contact info are listed clearly. The color green signals money, and the color yellow, with a subtle sunshine-like gradient, suggests a brighter future ahead. (I guess it doesn’t hurt that green and yellow are the colors of the state’s pro football team, although I only realized this in retrospect!).
It was a pleasure working with the FEC to create this flyer to increase awareness of, and access to, their expert services.
