Manhattan Watch Company sells high-end vintage and preowned watches from their shop in NYC’s Diamond District. We designed this logo to coordinate with their new online shop, which was built by Castle Builder Design. The logo looks like a watch face, bordered by the business name and establishment date. It was purposely created in only black and white so as not to overpower the company’s amazing product offerings. This project introduced me to the myriad styles of watch hands (the “sword” style was chosen for the logo); now I’ll never look at a watch face without noticing this detail!