To coordinate with its interior redesign and logo update, the Fringe Salon needed a new set of branded marketing materials. I created these pieces to reflect the new industrial-chic textures in the salon space, including the brick wall behind the reception desk, the aged metal reception desk itself, and the reclaimed wood trimming the walls. The project resulted in a suite of useful materials — business cards, appointment cards, service menus, and gift cards — that echo Fringe’s edgy-but-friendly aesthetic.
Later, to support the community and welcome new clients, I designed an ad that was included in the North Jersey Pride Gala program. This ad helped establish a look and feel for the salon’s “we’re about you” campaign.
