After creating their logo, the Lavender Fund asked me to design an annual report to share their mission, story, and 2025 activity with current supporters and prospective donors. The report was intended to be distributed digitally, but also needed to be printer-friendly.
At this early stage in the Fund’s brand development, I used the logo as well as their existing website and licensed watercolor-style floral illustrations to establish a budding (pardon the pun) visual style. I created custom infographics to share numerical and geographic information, including financials and patient data. Working with copy written by the Fund’s multitalented leadership, the annual report blends text and imagery to professionally and engagingly represent the Lavender Fund and its crucial work.