Tag: brand collateral

Print Design for a Pickleball Company

Array of 3 images. On left, color photo of vertical vinyl banner at an outdoor tent sale. Upper right shows a mockup of apparel hang tags. Lower right shows a mockup of a round sticker with logo, tagline, and URL.

Play-PKL, a pickleball apparel, equipment, and accessories company, already had its major branding elements established when we began working together. My job was to incorporate these elements, including logos, fonts, a color palette and a custom pattern, into a wide variety of print materials. Each piece needed to be fresh and distinctive, yet faithful to […]

Logo for an Academic Fellowship Program

Logo for the Edward Guiliano Global Fellowships program. Symbol looks like a blue compass surrounded by a green capital letter G. The compass has sharp-looking crossed lines pointing north, south, west, and east, and shorter sharp points at a diagonal for northeast, northwest, southeast, and southwest. The eastern compass point also acts as the crossbar for the letter G, and a blue to green gradient transitions between the letter and the compass. The words "Edward Guilano" surround the arc at the top of the letter G in an all-capital letter serif font. This same font is used in the bottom of the G in another arc that says "Global Fellowships."

The Edward Guiliano Global Fellowships are awards given to college students to fund academic adventures. This logo is a strong and elegant symbol merging a compass and the letter G.

Salon Branded Collateral

Fringe Salon collateral assortment from left, a gift card overlapping its enclosure, then two tall and narrow salon services menus (one flipped to the back), then a closed gift card enclosure. Each item is described in more detail in corresponding images on this page.

business cards, appointment cards, service menus, and gift cards that echo Fringe hair salon’s edgy-but-friendly aesthetic

Brochures? For sure!

Worry-Free Painting Brochure | Mockup of a double-sided brochure, with both sides spread out and overlapping. Brochure is blue with house painting photography and text.

there is an art to creating brochures that serve as a powerful and persuasive introduction to your products or services

JZRDesign Business Card

JZRDesign Business Card | Several square business cards laid out in a grid pattern, alternating fronts and backs.

a thoughtfully-designed, unique business card that is a strong and snazzy reflection of the JZRDesign brand

QR Code Business Card

a 2013 business card incorporating the then-cutting-edge QR code. When scanned with a smartphone, it creates a matching digital contact card.

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